SAS Snowball Fight game screens
SAS airlines approached Two Thirds Water to produce a game to act as the focus of their 2007 Scandinavian Winter Fun promotion.
With advertising across multiple platforms and a fantastic first prize for the fortnightly top scorer (a pair of tickets to any SAS destination) the game registered over 10,000 unique scores and captured over 4,000 email addresses.
Additionally, the game turned truly viral. Heavy use was made of the challenge a friend functionality and by the end of the 6 week run over 130 other forums, blogs and website were linking directly to the game drawing in large amounts of unsolicited traffic.